These three wonderfully creative spots were shot on the Panavision Genesis camera. The panalog color space of the Genesis gave us a lot of flexibility when it came to color decisions. Pushed to an extreme look, the visual effects and impact of these commercials are greatly heightened. Directed by Stu Maschwitz these spots convey the dramatic and scary consequences of smoking. See the spots below and then go read what Stu had to say about them on his blog here.
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